Interview with Saeed Adam, Head Of Business Development of Liverpool School of English: “I see the future of language tourism becoming more niche, I still think more people want to learn a new language more than ever.”

Liverpool School of English 

Saeed Adam, Head Of Business Development, Liverpool School of English


Why would a student choose your school?

What is Liverpool School of English ethos?

Are ethos being to create a nurturing environment where all our students learn and succeed in achieving their goals and aspirations whilst enjoying their experience. We do this by promoting a welcoming, friendly, and caring international environment whilst maintaining the highest professional standards.

What do you love most about Liverpool?

I love this city; that is why I love marketing this city to the world so they can experience the wonderful energy and humour I experience every day. The people of this city are its greatest assets as well as being fantastic ambassadors.

If you could describe your business in 3 words what would they be?

Knowledge, memories, fun.

In your opinion, what are the main benefits for a student to study abroad?

At LSE we make a promise to our students: that we will provide to our students a fun, nurturing environment full of memories, ensuring they receive a complete student experience with high quality teaching, making sure they receive great value for money. All of this delivered with that unique and personal touch by our highly qualified and friendly staff.

How do you see the future of language tourism?

Such a hard question but i will try to answer. I see the future of language tourism becoming more niche, I still think more people want to learn a new language more than ever and experience new cultures. Humans are explorers and that cant be dimed by COVID or any other setback. I think quality independent schools like us will continue to be in demand.

What types of courses do you think will be most in demand in the future?

I still think General English will be the most popular course although other courses will grow in popularity. We have seen IELTS and Cambridge courses continue to be popular as well.



Liverpool School of English 3
Name of School

Liverpool School of English


Liverpool/United Kingdom


What are the most significant things the school can offer?

We are the oldest and most established school in Liverpool with over 20 years of delivering quality education. According to British Council inspection results we are now placed within the top 8% of the schools within the UK.

We understand that it is difficult to plan for Summer 2021 at the moment but we are available to discuss your plans and ideas to look for ways to collaborate in these difficult times. Typically, we offer a fantastic summer programme for teenagers in groups in July and August with multi-national classes, a full activity programme and a choice of host family or residential accommodation. Alternatively, we can offer a year-round bespoke group programme.

In addition to our courses for younger learners, we offer year-round General English, IELTS preparation, Cambridge Exam preparation, OET preparation, Teacher Training and Development and English for Business courses for adults.

Which are the types of courses taught at school?

Our courses include:

General English
IELTS Preparation
IELTS Preparation & General English
Cambridge B2 First and Cambridge C1 Advanced Preparation Courses
Trinity CertTESOL, Cambridge TKT (Teacher Knowledge Test) and Teacher Development Course with CLIL (Content Language Integrated Learning)
Occupational English Test (OET)
Academic Skills
Communication Skills
English For Business
Live Liverpool
Private Tuition (1:1)
Junior Summer Schools for groups in Liverpool
Tailor-made group programmes for juniors and adults
Online Courses

Our fantastic facilities include:

Free Wi-Fi hotspots
A book, CD and DVD lending library
26 digital classrooms – 20 with interactive whiteboards
2 computer suites
A beautiful garden
An onsite coffee shop where you can buy light meals and hot and cold drinks
A common room where you can relax, watch TV, chat, browse the internet and have a hot or cold drink


What are the most attractions around the school and in the city in general?

Liverpool is a wonderful city for international students. It is the perfect size. It is compact, safe and easy to get around. It is also vibrant and exciting with lots to see and do.
The city is famous for its history, architecture, sport, music and friendly people. Our waterfront is a UNESCO world heritage site. We have many beautiful parks and more museums and galleries than any UK city outside London. Liverpool is rich in history, culture and tradition yet it is also modern and vibrant. The city is alive with innovation and creativity. This inspiring combination is perfect for learning, enjoying new experiences and having fun with new friends.
Our students quickly fall in love with Liverpool. They enjoy meeting friendly local people as well as students from all over the UK and the world. They tell us they feel at home here and that Liverpool is a special place for them. Our school is located in the Knowledge Quarter of the city centre.