Interview with Erica da Silva Pereira, Regional Sales Manager Latin America of LAL Language Centres: “Good relationships cannot be maintained without good quality communication between people.”

LAL Language Centres 

Erica da Silva Pereira, Regional Sales Manager Latin America, LAL Language Centres


Why would a student choose your school?

Because LAL has more than 40 years of experience empowering people to communicate effectively with the global community by means of an excellent and enriching learning experience. We only have native and certificate teachers, also we work with the National Geographic Learning. If English is needed for work, travel or study LAL’s experienced teachers can help the students to practice the language using technology and real life situations. We like our students to be involved in their learning, so as well as planning lessons and progress checks we ask students about what they want to learn. LAL offers daily feedback from teachers, weekly tests as well as end of level exams.


In your opinion, what are the main benefits for a student to study abroad?

Studying abroad is therefore a unique opportunity to see more of the world, it is an opportunity to help people to learn new languages, appreciate other cultures, overcome challenges of living in another country and gain a greater understanding of the world. English is an universally used language, it can be quite advantageous to study in a country such as South Africa. Students will be able to study in English, speak to locals and really develop their language skills.


How do you see the future of language tourism?

Language barriers have widely been recognized as a critical obstacle to transcultural communication, which can impede people’s intention to visit a place or work for an international company or have a deal with someone in another country. Good relationships cannot be maintained without good quality communication between people. While the humanity exist the people must be prepared for the Real Life, which means be able and prepared for new opportunities and experiences and I am sure that the language skills is much important as a degree. So, even the challenging times our industry is facing I see our future with good hope and positivism.


What types of courses do you think will be most in demand in the future?

English for Work, English for Academic Purposes and Exam Preparation.



LAL Language Centres
Name of School

LAL Language Centres


Cape Town/South Africa


What are the most significant things the school can offer?

LAL offers unforgettable English with unforgettable people through unforgettable experiences. There are thousands of ways our students could spend their time in our destination. But at LAL, we pack our Real Life English activities with specially-designed dynamics to make sure that our students not only having fun, but learning new skills, connecting with people who share your interests, exploring the culture of our unique destination and, most importantly, living all of it in English.
Also we have a campus where the students can study and live at the same place it means we offer School and Student Residence in the same building, so the students can socialize and share experiences/cultures outside of the classroom, living together.


Which are the types of courses taught at school?

General English, Intensive English, English for 30+, English for Finance & Business, English for Marketing, English for Tourism and Travel, Exam Preparation (IELTS and Cambridge), English + Volunteering


What are the most attractions around the school and in the city in general?

Cape Town offers every tourist the perfect combination of picturesque ocean views together with a spectacular mountain backdrop, this city is drop dead gorgeous. It is hard to travel anywhere in the city without jaw dropping beauty to look at. Cape Town has endless beauty to explore and activities to suit every personality from lying on perfect white sandy beaches, being pampered in luxury five star resorts to action filled days hiking up Table Mountain, paragliding, zip lining, visiting the cutest penguins in the world, world heritage sites or spend your days relaxing in the most gorgeous wine regions. In our neighborhood the students can find restaurants, supermarkets, beach, stores, laundry and much more. It is important to remember that everything is walking distance, no more than 5 or 10 minutes on foot from the school.